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The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-The makers of Whizz considered a new promotional method for their product.A small box of Whizz was given to students living in university residences at the beginning of the academic year.Along with the Whizz, students received a coupon for $1.00 off their next purchase.They could receive another coupon for $3.00 off if they went online and emailed five friends to tell them about Whizz.The friends could then go to the website and print a coupon for $2.00 off their next purchase.The sample boxes given to the students are an example of __________, while the emails to the five friends are an example of __________.
A)sales promotion; advertising
B)sales promotion; personal selling
C)publicity; sales promotion
D)viral marketing; sales promotion
E)sales promotion; viral marketing

Question

Use the following to answer questions 
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-The makers of Whizz considered a new promotional method for their product.A small box of Whizz was given to students living in university residences at the beginning of the academic year.Along with the Whizz, students received a coupon for $1.00 off their next purchase.They could receive another coupon for $3.00 off if they went online and emailed five friends to tell them about Whizz.The friends could then go to the website and print a coupon for $2.00 off their next purchase.The sample boxes given to the students are an example of __________, while the emails to the five friends are an example of __________.
A)sales promotion; advertising
B)sales promotion; personal selling
C)publicity; sales promotion
D)viral marketing; sales promotion
E)sales promotion; viral marketing

Quizplus · Accepted Answer

The sample boxes given to the students with coupons for $1.00 off their next purchase are an example of sales promotion. The emails sent to five friends encouraging them to try Whizz and providing them with a coupon for $2.00 off their next purchase are an example of viral marketing. Therefore, the answer is E, sales promotion and viral marketing.

Use the Following to Answer Questions