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The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-If the manufacturers of Whizz were to partner with Whirlpool to give away a bottle of Whizz with each new washer purchased during Whizz's first year, this would be an example of:
A)advertising.
B)sales promotion.
C)viral marketing.
D)packaging.
E)publicity-based public relations.

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Use the following to answer questions 
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-If the manufacturers of Whizz were to partner with Whirlpool to give away a bottle of Whizz with each new washer purchased during Whizz's first year, this would be an example of:
A)advertising.
B)sales promotion.
C)viral marketing.
D)packaging.
E)publicity-based public relations.

Quizplus · Accepted Answer

This is an example of a sales promotion, as it incentivizes customers to buy Whirlpool washers by offering a free bottle of Whizz with purchase.

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