When encoding a message, the source should use signs or symbols that are new to the audience.
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Q132: Scenario 16.2 Use the following to answer
Q133: The receiver's response to the decoded message
Q134: The capacity of a communication channel is
Q135: When feedback occurs, the source becomes the
Q136: If integrated marketing communications works as intended,
Q138: When an individual goes out and buys
Q139: Channel capacity is determined by the most
Q140: Scenario 16.2 Use the following to answer
Q141: Demand for a product category rather than
Q142: A marketer uses pioneer promotion in the
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