Scenario 16.2 Use the following to answer the questions.
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods, however, and have asked for your advice.
Refer to Scenario 16.2. If the manufacturers of Whizz were to partner with Whirlpool to place a bottle of Whizz in each new washer that is purchased during the first year, this would be an example of
A) advertising.
B) sales promotion.
C) viral marketing.
D) packaging.
E) publicity-based public relations.

Question

Quizplus · Accepted Answer

This is an example of sales promotion, as it is a short-term initiative to increase sales and promote the product. By offering a free sample of Whizz with the purchase of a Whirlpool washer, the manufacturers are hoping to encourage trial and create long-term customers.