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When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication.First, it did research in several large cities to identify opinion leaders in that age group.Then, one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks, a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted at the under-30 age group and used drive-by billboards in areas of large cities with lots of nightlife.
-Suppose that Toyota contracts the producer of the next James Bond movie about using its new vehicle in a chase scene.This would be an example of:
A)sales promotion.
B)word-of-mouth promotion.
C)product placement.
D)viral marketing.
E)publicity.

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When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication.First, it did research in several large cities to identify opinion leaders in that age group.Then, one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks, a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted at the under-30 age group and used drive-by billboards in areas of large cities with lots of nightlife.
-Suppose that Toyota contracts the producer of the next James Bond movie about using its new vehicle in a chase scene.This would be an example of:
A)sales promotion.
B)word-of-mouth promotion.
C)product placement.
D)viral marketing.
E)publicity.

Quizplus · Accepted Answer

Using the new vehicle in a chase scene in a James Bond movie would be an example of product placement, where the product (the vehicle) is placed in a prominent position in a piece of media (the movie).

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