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When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication.First, it did research in several large cities to identify opinion leaders in that age group.Then, one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks, a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted at the under-30 age group and used drive-by billboards in areas of large cities with lots of nightlife.
-Suppose Toyota offered dealership salespeople a trip to Hawaii if they sold 10 of the new vehicles within the first month they were available.While the TV commercials (described above) would be an example of __________ marketing, this tactic would be an example of __________ marketing.
A)pull; push
B)personal selling; push
C)pull; sales promotion
D)push; pull
E)personal selling; sales promotion

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Use the following to answer questions 
When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication.First, it did research in several large cities to identify opinion leaders in that age group.Then, one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks, a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted at the under-30 age group and used drive-by billboards in areas of large cities with lots of nightlife.
-Suppose Toyota offered dealership salespeople a trip to Hawaii if they sold 10 of the new vehicles within the first month they were available.While the TV commercials (described above) would be an example of __________ marketing, this tactic would be an example of __________ marketing.
A)pull; push
B)personal selling; push
C)pull; sales promotion
D)push; pull
E)personal selling; sales promotion

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The Answer of Use the following to answer questions 
When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication.First, it did research in several large cities to identify opinion leaders in that age group.Then, one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks, a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted at the under-30 age group and used drive-by billboards in areas of large cities with lots of nightlife.
-Suppose Toyota offered dealership salespeople a trip to Hawaii if they sold 10 of the new vehicles within the first month they were available.While the TV commercials (described above) would be an example of __________ marketing, this tactic would be an example of __________ marketing.
A)pull; push
B)personal selling; push
C)pull; sales promotion
D)push; pull
E)personal selling; sales promotion

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