Of the marketing mix variables, price refers to all of the following except:
A)list price.
B)discounts.
C)price elasticity.
D)guarantees.
E)payment period.

Question

Quizplus · Accepted Answer

Guarantees are not a component of price, but are typically categorized under the product variable of the marketing mix. Price refers to the amount of money charged for a product or service, including list price, discounts, price elasticity, and payment period.

Of the Marketing Mix Variables, Price Refers to All of the Following