The eighth 'P' in the marketing mix has been given different names.Which of these is not one of the names given to the eighth 'P'?
A) Processes
B) Personalisation
C) Procedures
D) Partnerships
E) Programming
Correct Answer:
Verified
Q33: Which marketing mix variables are used most
Q34: Personalisation refers to a customers' desire for
Q35: Of the marketing mix variables, place refers
Q36: Of the marketing mix variables, price refers
Q37: Experiences are something _ by an organisation.
A)staged
B)prepared
C)organised
D)planned
E)unplanned
Q39: According to the textbook, the eighth 'P'
Q40: The expanded marketing mix aims to accommodate
Q41: Guests and other participants are an example
Q42: Credit terms are an example of which
Q43: Personal selling is an example of which
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