Of the marketing mix variables, place refers to all of the following except:
A)distribution.
B)location.
C)franchises.
D)convenience.
E)accessibility.

Question

Quizplus · Accepted Answer

Franchises are not a component of the definition of place in the marketing mix. Place refers to the channels and methods used to distribute and deliver a product or service to the target market, as well as the physical and virtual locations where the product or service can be obtained. It includes factors such as convenience, accessibility, and location.

Of the Marketing Mix Variables, Place Refers to All of the Following