Of the marketing mix variables, product refers to all of the following except:
A)service.
B)quality.
C)range.
D)guarantees.
E)discounts.

Question

Quizplus · Accepted Answer

The marketing mix variables include product, price, place, promotion, and people. Product includes everything that a company offers to its customers, including goods and services, quality, range, guarantees, and warranties. However, discounts are not considered a part of the product but rather a part of the pricing strategy.

Of the Marketing Mix Variables, Product Refers to All of the Following