_____ is a practice where a low-priced model of a shopping good is used to lure shoppers into a store where the salesperson will attempt to persuade them to purchase a higher-priced model.
A) Leader pricing
B) High-low pricing
C) Multiple-unit pricing
D) Price lining
E) Bait-and-switch pricing

Question

Quizplus · Accepted Answer

The given description matches with the bait-and-switch pricing technique. The low-priced model is used as bait to attract customers, but the salesperson then tries to convince them to buy a higher-priced model, which is the switch. This practice is considered unethical and can lead to legal consequences.

_____ Is a Practice Where a Low-Priced Model of a Shopping