A retailer wants to increase the number of customers coming into its store.Which of the following pricing strategies has the greatest potential for success?
A) Promotional pricing
B) Bundle pricing
C) Price flexibility
D) Odd pricing
E) Leader pricing

Question

Quizplus · Accepted Answer

Leader pricing, also known as loss leader pricing, involves setting lower prices for certain products to attract customers to the store. This can potentially increase the number of customers coming into the store. However, retailers need to carefully consider their profit margins and ensure that the losses from leader pricing are offset by the increased sales of other products.

A Retailer Wants to Increase the Number of Customers Coming