When a retailer increases the number of customers coming into its store by advertising a widely known and frequently purchased product below cost,it is following a _____ strategy.
A) promotional pricing
B) unit pricing
C) loss-leader pricing
D) leader pricing
E) below-market pricing

Question

Quizplus · Accepted Answer

This scenario describes the use of a loss-leader pricing strategy, where a retailer offers a product at a price lower than its cost to lure customers into the store and potentially purchase other items at regular prices.

When a Retailer Increases the Number of Customers Coming into Its