The complete and legal name of an organisation, such as Walmart Stores, Incorporated, is called a
A) trade name.
B) brand name.
C) brand mark.
D) store brand.
E) manufacturer brand.

Question

Quizplus · Accepted Answer

A complete and legal name of an organisation is called a trade name. Brand name refers to the name given to a product or service offered by the company, while brand mark is the visual representation of the brand. Store brand and manufacturer brand refer to specific types of products or services.

The Complete and Legal Name of an Organisation, Such as Walmart