The stage in the evolution of new products in which the product is launched into full-scale manufacturing and marketing is called
A) test marketing.
B) business analysis.
C) screening.
D) product development.
E) commercialisation.

Question

Quizplus · Accepted Answer

Commercialisation is the stage in which the product is launched into full-scale manufacturing and marketing. Test marketing is a stage in which a limited amount of the product is released to the market to observe consumer behavior before full-scale manufacturing and marketing. Business analysis is a stage in which a thorough evaluation of the product's potential profitability is conducted. Screening is the stage in which ideas are screened to determine which ones should be pursued further. Product development is the stage in which the idea for the product is developed into a physical or digital product.

The Stage in the Evolution of New Products in Which