During which phase of the product development process can marketers experiment with advertising, pricing, and packaging in different geographic areas?
A) Screening
B) Test marketing
C) Idea generation
D) Commercialisation
E) Product development

Question

Quizplus · Accepted Answer

Test marketing is the phase of the product development process where marketers can experiment with advertising, pricing, and packaging in different geographic areas to see how the target market responds to the product. The other phases, such as idea generation and screening, are focused on generating and evaluating new product ideas, while commercialisation is focused on launching the product into the market.

During Which Phase of the Product Development Process Can Marketers