The stage in the evolution of new products in which the product is introduced in a limited way to determine buyers' reactions is called
A) test marketing.
B) screening.
C) business analysis.
D) Commercialisation.
E) product development.

Question

Quizplus · Accepted Answer

Test marketing is the stage in the evolution of new products in which the product is introduced in a limited way to determine buyers' reactions. Screening involves evaluating ideas to determine their commercial viability, business analysis involves analyzing the potential profitability of a product, commercialization is the stage where the product is launched in the market after successful test marketing, and product development involves the process of creating and refining a product's design and features.

The Stage in the Evolution of New Products in Which