The part of a brand that can be spoken-letters, words, numbers, and/or pronounceable symbols-is called a _____.
A) trademark
B) brand mark
C) brand name
D) brand
E) generic mark

Question

Quizplus · Accepted Answer

A brand name is the part of a brand that can be spoken, consisting of letters, words, numbers, and/or pronounceable symbols. A trademark is a legal protection for a brand name or symbol. A brand mark is a visual symbol that represents the brand. A brand encompasses all elements, including the name, mark, packaging, advertising, and overall reputation. A generic mark is a term that has become a common descriptor for a type of product and cannot be trademarked.

The Part of a Brand That Can Be Spoken-Letters, Words