A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________.
A) the Likert scale analysis
B) the AIO measurement analysis
C) the VALS™ (the Values and Lifestyles) system
D) the PRIZM™ Cluster system

Question

Quizplus · Accepted Answer

The VALS™ (Values and Lifestyles) system is a well-known segmentation method that categorizes consumers based on their responses to various social issues, reflecting their values, attitudes, and lifestyle choices.

A Well-Known Segmentation System Based on How Consumers Agree or Disagree