Both Justin and Craig are business majors and live in the same dorm, but Justin's room looks like a Cabela's showroom, with fishing trophies and lures on the wall and pictures of fishing trips across the study desk, while Craig's room features posters of his favorite musical group and stacks of CDs. The difference between the two rooms reflects a difference in ________ between Justin and Craig.
A) motivational aptitudes
B) ego
C) brand awareness
D) lifestyle
Correct Answer:
Verified
Q52: Sony offers a five-year warranty and a
Q53: Brand personality is a set of traits
Q54: A Doppelganger brand image is when a
Q55: The tendency to attribute human characteristics to
Q56: According to UK VALS, consumers that are
Q58: Consumption lifestyles can vary to a large
Q59: Marketing research has indicated that consumers have
Q60: Marketers use results from AIO surveys to
Q61: A well-known segmentation system based on how
Q62: What form do psychographic studies take?
A) lifestyle
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents