Marketers use results from AIO surveys to ________.
A) define target markets
B) create a new view of the market
C) position a product
D) all of the above

Question

Quizplus · Accepted Answer

AIO surveys, which stand for Activities, Interests, and Opinions, are used by marketers to understand consumer behavior and preferences. This information helps in defining target markets, creating new views of the market, and positioning products effectively.

Marketers Use Results from AIO Surveys to ________