Commercials often use famous people or attractive models to sell their product. They are trying to use
A)the peripheral route to persuasion
B)the central route to persuasion
C)self-refutational approach to persuasion
D)self-justification
E)the theory of other-perception

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves influencing people through incidental cues, such as a speaker's attractiveness or celebrity endorsements, rather than through argument quality. This is why using famous people or attractive models in commercials is an example of the peripheral route to persuasion.

Commercials Often Use Famous People or Attractive Models to Sell