What is the primary justification marketers use for conducting recognition and recall tests?
A) Researchers find that recalling an advertisement has a strong link to purchasing a product.
B) People have unfavorable views of advertising and are unlikely to purchase advertised products.
C) Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result.
D) People are more likely to buy a product they have seen advertised than one they have not seen advertised.
E) There is a strong link between advertisement recall/recognition and word-of-mouth communication.

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The Answer of What is the primary justification marketers use for conducting recognition and recall tests?
A) Researchers find that recalling an advertisement has a strong link to purchasing a product.
B) People have unfavorable views of advertising and are unlikely to purchase advertised products.
C) Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result.
D) People are more likely to buy a product they have seen advertised than one they have not seen advertised.
E) There is a strong link between advertisement recall/recognition and word-of-mouth communication.

What Is the Primary Justification Marketers Use for Conducting Recognition