Mike Stevens wonders whether the creative idea of using the character "Tom T. Turtle" as an image for marketing a new line of running shoes will be successful. He should suggest to his account representative that a(n) ____ be used to pretest the campaign.
A) storyboard
B) survey
C) experiment
D) GSR test
E) consumer jury

Question

Quizplus · Accepted Answer

A consumer jury is a group of potential customers who evaluate the appeal and effectiveness of an advertisement or marketing concept before it is launched. This method would provide feedback on the use of "Tom T. Turtle" in the campaign.

Mike Stevens Wonders Whether the Creative Idea of Using the Character