When respondents are shown a list of various products, brands, and company names and then asked about advertisements they have seen lately, researchers are conducting a(n)
A) unaided recall test.
B) pretest.
C) recognition test.
D) aided recognition test.
E) aided recall test.

Question

Quizplus · Accepted Answer

Aided recall tests involve showing respondents a list of products, brands, or company names and then asking them to recall any advertisements they have seen for those items.

When Respondents Are Shown a List of Various Products, Brands