When a copywriter and an artist combine the copy with the visual material for a television commercial, it usually is done through use of a
A) parallel format.
B) commercial layout.
C) layout procedure.
D) storyboard.
E) visual-impact process.

Question

Quizplus · Accepted Answer

Storyboard is a visual representation of the script that combines the copy and the visual material in a series of illustrations or images. It helps the copywriter and the artist see how the commercial will look and flow, and make any necessary adjustments before filming.

When a Copywriter and an Artist Combine the Copy with the Visual