Brian and Tiffany are discussing the media plan for the opening of their new bar/laundromat called Soap and Suds. He tells her that while he agrees that ____ has tremendous impact, he does not feel that the upfront costs for such a campaign are in the modest budget that presently exists.
A) radio advertising
B) billboard advertising
C) television advertising
D) direct mail advertising
E) newspaper advertising

Question

Quizplus · Accepted Answer

Television advertising is often the most expensive type of advertising due to the high production costs and airtime fees. While it does have tremendous impact, it may not be viable for a modest budget. The other options, such as radio or newspaper advertising, may be more cost-effective and still reach a relevant audience.

Brian and Tiffany Are Discussing the Media Plan for the Opening