A marketer that wanted to include detailed information in advertisements would most likely use
A) radio.
B) television.
C) billboard displays.
D) magazines.
E) mass transit.

Question

Quizplus · Accepted Answer

Magazines are a print medium that can provide ample space for detailed information in advertisements. Unlike billboards or mass transit, magazines allow advertisers to include more text and imagery to communicate their message. Radio and television are typically better suited for conveying short, memorable messages such as slogans rather than detailed information.

A Marketer That Wanted to Include Detailed Information in Advertisements