If during an advertising campaign a certain portion of advertising runs continuously, and then during specific periods additional advertising is used to intensify the level of communication, a(n) ____ media schedule is being used.
A) beating
B) alternating
C) flighting
D) continuous with emphasis
E) pulsing

Question

Quizplus · Accepted Answer

Pulsing media schedule combines continuous advertising with specific periods of intensified communication, making it suitable for products with steady demand and seasonal peaks.

If During an Advertising Campaign a Certain Portion of Advertising