The first phase in the service recovery process is to ________.
A) provide compensation
B) apologize
C) take immediate action
D) show compassion

Name: The first phase in the service recovery process is to ________. A) provide compensation B) apologize C) take immediate action D) show compassion
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Apologizing is often considered the first step in the service recovery process because it acknowledges the problem and begins to rebuild trust with the customer.

The First Phase in the Service Recovery Process Is to ________