Identify the true statement about customer relationship management.
A) It enhances customer loyalty due to pricing and product service offerings that meet current customer needs.
B) It increases marketing costs because direct mail, follow-up, and other customer recruitment activities are increased.
C) It decreases return on investment (ROI) because marketing fails to target specific customer needs.
D) It increases the need to obtain new customers through marketing because current customers are not aware of offerings.

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) enhances customer loyalty by providing pricing and product service offerings that meet the current needs of customers. This approach focuses on understanding and responding to the preferences and behaviors of customers, thereby fostering loyalty and potentially increasing sales and profitability.

Identify the True Statement About Customer Relationship Management