Audience members pay more attention and carefully evaluate your points when they mentally process using the
A) major premise.
B) central route.
C) minor premise.
D) peripheral route.

Question

Quizplus · Accepted Answer

The central route to persuasion involves a high level of message elaboration in which the audience pays close attention to the arguments and evidence presented. This leads to careful evaluation and consideration of the points made by the speaker.

Audience Members Pay More Attention and Carefully Evaluate Your Points