Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unraveling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?
A) information search
B) problem recognition
C) purchase behavior
D) alternative evaluation
E) prepurchase cognition

Question

Quizplus · Accepted Answer

Carlos is in the problem recognition stage because he has identified a need for new shorts due to the unraveling seam in his current pair.

Carlos Plans to Go for a Run After His Classes