Figure 4-1
-In Figure 4-1, C represents which stage of the consumer purchase decision process?
A) purchase decision
B) information search
C) problem recognition
D) alternative evaluation
E) financial consideration

Question

Figure 4-1
-In Figure 4-1, C represents which stage of the consumer purchase decision process?
A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) financial consideration

Quizplus · Accepted Answer

Stage C, alternative evaluation, involves comparing different products or brands to make a purchase decision.

Figure 4-1 -In Figure 4-1, C Represents Which Stage of the Consumer