Figure 4-1
-In Figure 4-1, A represents which stage of the consumer purchase decision process?
A) purchase decision
B) information search
C) problem recognition
D) alternative evaluation
E) option identification

Question

Figure 4-1
-In Figure 4-1, A represents which stage of the consumer purchase decision process?
A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) option identification

Quizplus · Accepted Answer

Problem recognition is the first stage of the consumer purchase decision process. It is when the consumer becomes aware of a need or want.

Figure 4-1 -In Figure 4-1, a Represents Which Stage of the Consumer