There are five stages in the consumer purchase decision process. The last stage is
A) information search.
B) purchase decision.
C) alternative evaluation.
D) postpurchase behavior.
E) problem recognition.

Question

Quizplus · Accepted Answer

The last stage in the consumer purchase decision process is postpurchase behavior, where the consumer reflects on their purchase decision and its outcomes.

There Are Five Stages in the Consumer Purchase Decision Process