If a firm builds a mock shopping experience for participants to observe their response to marketing stimuli, this is referred to as a
A)prototype.
B)trial test market.
C)concept test market.
D)focus group.
E)simulated test market.

Question

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The Answer of If a firm builds a mock shopping experience for participants to observe their response to marketing stimuli, this is referred to as a
A)prototype.
B)trial test market.
C)concept test market.
D)focus group.
E)simulated test market.

If a Firm Builds a Mock Shopping Experience for Participants