What type of adopter is typically well respected by their peers and sought by marketers because they tend to be opinion leaders who are willing to talk to other people about their experiences with their purchases?
A)early adopter
B)innovator
C)late majority
D)early majority
E)laggard

Question

Quizplus · Accepted Answer

Early adopters are well respected by their peers and are often opinion leaders. They are willing to adopt new products early but after they have been tested by the innovators. Marketers target them because their opinions can influence the purchasing decisions of others.

What Type of Adopter Is Typically Well Respected by Their