In what stage of the new-product development process would a company make a prototype of the product?
A)product launch
B)product development
C)idea screening
D)test marketing
E)idea generation

Question

Quizplus · Accepted Answer

During the product development stage, a company creates a prototype of the product. This allows the company to explore the feasibility of production and further refine the product before it is launched in the market.

In What Stage of the New-Product Development Process Would a Company