Which stage of the product life cycle is characterized by low or negative profits and the possible need of companies to offer incentives to stores to get them to carry the product?
A)maturity
B)decline
C)introduction
D)growth

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, profits are often low or negative due to high costs associated with product development and marketing. Companies may need to offer incentives to retailers to encourage them to carry the new product.

Which Stage of the Product Life Cycle Is Characterized by Low