The marketers at Nivea included a trial size of their new lotion in the September issue of Cosmopolitan Magazine. National sales increased dramatically within a few weeks, an example of this product's
A)compatibility.
B)complexity.
C)observability.
D)competitive advantage.
E)trialability.

Question

Quizplus · Accepted Answer

Including a trial size of a new product in a magazine allows consumers to try the product without committing to a full purchase, demonstrating the concept of "trialability." This characteristic of innovations, as outlined in the Diffusion of Innovations theory, significantly influences the adoption rate of new products by reducing barriers to trial.

The Marketers at Nivea Included a Trial Size of Their