Customer-driven marketing is most effective when .
A) customers do not know what they want but are easily persuaded
B) clear needs exist and customers know what they want
C) customers have wants but cannot afford them
D) customers seek new products and technological innovations
E) a clear need exists among customers, but the need is difficult to identify

Question

Quizplus · Accepted Answer

Customer-driven marketing is most effective when clear needs exist and customers know what they want, as it allows marketers to tailor their offerings to meet these specific needs effectively.

Customer-Driven Marketing Is Most Effective When