The ABC, a leading provider of personal computer systems, began manufacturing tablet devices after predicting a future consumer need for portability. Which of the following was most likely implemented by the ABC company?
A) the product concept
B) customer-driving marketing
C) sustainable marketing
D) the selling concept
E) the production concept

Question

Quizplus · Accepted Answer

ABC company likely implemented customer-driving marketing, which involves understanding and anticipating customer needs and creating products that meet those future needs, such as the demand for portable devices.

The ABC, a Leading Provider of Personal Computer Systems, Began