Which of the following is a difference between the marketing concept and the selling concept?
A) The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers.
B) The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships.
C) The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products.
D) The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective.
E) The marketing concept is product-centered, whereas the selling concept is production-centered.

Question

Quizplus · Accepted Answer

The marketing concept focuses on understanding and meeting customer needs, while the selling concept emphasizes selling existing products regardless of customer needs.

Which of the Following Is a Difference Between the Marketing