The concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
A) production
B) societal marketing
C) marketing
D) product
E) selling

Question

Quizplus · Accepted Answer

The marketing concept focuses on understanding the needs and wants of target markets and delivering satisfaction more effectively than competitors.

The Concept Holds That Achieving Organizational Goals Depends on Knowing