A product is in the maturity stage of the product life cycle, and the company decides to modify the marketing mix. Which of the following steps is the company most likely to take?
A) use aggressive sales promotions
B) find new uses for the product
C) improve product quality
D) change features of the product
E) explore new market segments

Question

Quizplus · Accepted Answer

The company is most likely to use aggressive sales promotions to stimulate demand for the product in the maturity stage of the product life cycle.

A Product Is in the Maturity Stage of the Product