Parvon, a cleaning product, is in the maturity stage of the product life cycle, and Parvon managers have decided to modify the market. Which of the following steps should Parvon managers most likely take to achieve this goal?
A) offer improved services to new buyers
B) improve the overall quality of the product
C) find new market segments for the brand
D) reduce mass media advertising expenses
E) conduct controlled test marketing activities

Question

Quizplus · Accepted Answer

In the maturity stage, finding new market segments can help sustain sales and extend the product's life cycle by reaching new customers.

Parvon, a Cleaning Product, Is in the Maturity Stage of the Product