Which of the following is most likely true of a product in the maturity stage of the product life cycle?
A) A slowdown occurs in sales growth.
B) New competitors enter the market.
C) Sales are zero, and the company's investment costs mount.
D) Sales increase with decreasing competition.
E) New distribution channels are acquired.

Question

Quizplus · Accepted Answer

In the maturity stage, the market becomes saturated, leading to a slowdown in sales growth as most potential customers have already purchased the product.

Which of the Following Is Most Likely True of a Product