Question 1

After conducting some targeted research, Bugaboo International decided to design a new type of children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on
A) cultural expectations.
B) social trends.
C) demographic data.
D) marketers' general perceptions.
E) green marketing.

Accepted Answer

The answer of After conducting some targeted research, Bugaboo International...

Question 2

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock. Yellow Trucking is an example of a
A) cultural cohort.
B) corporate partner.
C) cartel.
D) cooperative.
E) customer.

Accepted Answer

Yellow Trucking is a corporate partner of Dan's Delicious Donuts, providing transportation services to ensure fresh stock for the stores.

Question 3

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in
A) popular culture.
B) regional culture.
C) demographics.
D) generational cohorts.
E) country culture.

Accepted Answer

The reference to "different areas of the country" suggests that the politicians are targeting regional differences.

Question 4

ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients, even though ABC's plant was one of the worst polluters in town. The term for this practice is
A) deceptive advertising.
B) greenwashing.
C) environmental exploitation.
D) virtual greening.
E) enviromarketing.

Accepted Answer

Greenwashing is the practice of making false or exaggerated environmental claims about a product or company in order to appeal to environmentally conscious consumers. In this scenario, ABC Company is falsely claiming that its products are environmentally friendly, even though its plant is a major polluter. This is an example of greenwashing.

Question 5

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their
A) social concerns.
B) culture.
C) demographics.
D) generational cohorts.
E) religion.

Accepted Answer

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their culture.

Question 6

________ is distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Accepted Answer

Baby Boomers are currently the only generational cohort in which the oldest members are eligible to collect Social Security, as the program first began in 1935 and the Baby Boomer generation was born between 1946 and 1964.

Question 7

Late in the day on September 11, 2001, the day of the World Trade Center attacks, Americans purchased all the American flags Walmart stores had available, nationwide. These purchases exemplified displays of
A) regional culture.
B) the unification effect.
C) country culture.
D) acculturation.
E) the Walmart Effect.

Accepted Answer

The purchase of American flags after the 9/11 attacks is an example of country culture, as it reflects a national sentiment and a collective expression of patriotism across the United States.

Question 8

Marketers will often decide which population segments to target based on income because income determines consumer
A) purchasing power.
B) education level.
C) marketing influence.
D) desirability.
E) occupational level.

Accepted Answer

Income determines a person's purchasing power, or the amount of money they have available to spend on goods and services. This information is important for marketers in determining which products and services may be affordable and appealing to different income brackets.

Question 9

In New England, foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of
A) regional culture.
B) country culture.
C) generational factors.
D) social trends.
E) regulatory factors.

Accepted Answer

The regional culture of New England has resulted in the use of the term "grinders" to refer to foot-long sandwiches, while other regions of the country use the term "subs." This highlights the influence of local culture on language, traditions, and customs.

Question 10

Generational cohorts are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life.
A) regional cultures
B) inflationary expectations
C) political affiliations
D) purchase behaviors
E) cultural values

Accepted Answer

The answer of Generational cohorts are groups of people of...

Question 11

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely
A) decrease national cultural identity.
B) reduce regional cultural differences.
C) make it difficult to collect demographic information.
D) create a demand for a new generational cohort.
E) make it more difficult for companies to differentiate their products.

Accepted Answer

As the population moves from one region to another, the cultural differences between those regions may decrease. This is particularly true as more and more people from different regions mix and interact with each other. However, it is important to note that regional cultural differences can persist even as the population shifts.

Question 12

Typical demographic data include all of the following except
A) gender.
B) income.
C) race.
D) education.
E) language differences.

Accepted Answer

Language differences are not considered a typical demographic data point, as they are more related to language proficiency or preference rather than inherent characteristics such as gender, income, race, or education.

Question 13

Insight Guides, a line of travel books, provides travelers with background information about people's beliefs, values, and customs in various parts of the world. Insight's books educate travelers about a country's
A) society.
B) politics.
C) demographics.
D) macroenvironment.
E) culture.

Accepted Answer

Insight Guides provide information about people's beliefs, values, and customs, which is a key facet of a country's culture. Therefore, the best choice is E - culture.

Question 14

The first "latchkey" children belong to which generational cohort?
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Accepted Answer

The term "Latchkey Children" was coined in the 1940s to describe children who returned home from school to an empty house because their mothers had entered the workforce during World War II. Generation X, born between 1965 and 1980, includes those who were the first to experience this phenomenon on a large scale.

Question 15

Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Accepted Answer

Generation Z, also known as the iGeneration, Centennials, or Post-Millennials, were born into a world already rich with digital technologies, including the Internet and social networks, making them the most technologically fluent generation thus far.

Question 16

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is taking into account
A) regional culture.
B) consumer culture.
C) geographic culture.
D) country culture.
E) marketing culture.

Accepted Answer

The company is considering "country culture" by adapting the language of the advertisement to fit the local language of each country while keeping the overall message and imagery consistent.

Question 17

When developing their marketing strategies to appeal to different audiences, marketers must consider
A) country culture and regional culture.
B) regional culture and subregional culture.
C) urban culture and suburban culture.
D) urban culture and rural culture.
E) country culture and state culture.

Accepted Answer

Country culture and regional culture are two important factors that marketers must consider when developing their marketing strategies to appeal to different audiences. Country culture refers to the shared beliefs, values, and customs of a particular country, while regional culture refers to the shared beliefs, values, and customs of a particular region within a country.

Question 18

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.
A) country culture
B) regional culture
C) demographics
D) micromarketing measures
E) scenario planning

Accepted Answer

The marketers are using demographics to compare the viewer or listener profiles with their target audience. Demographics include age, income, gender, race, education level, marital status, and other statistical data that describes a population.

Question 19

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment
A) is external.
B) is easier to understand.
C) is easier to control.
D) has fewer components.
E) is internal.

Accepted Answer

The macroenvironment refers to external factors and forces that can impact a firm's operations, such as economic, political, and social trends. The immediate marketing environment, on the other hand, refers to the internal factors and forces that directly affect a firm's ability to connect with its customers, such as competitors, customers, and suppliers.

Question 20

When considering the use of a radio commercial in England that was designed for U.S. markets, a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?
A) dress
B) symbols
C) demographics
D) language
E) social trends

Accepted Answer

The language used in a radio commercial is crucial and can vary greatly between the U.S. and England. While dress, symbols, demographics, and social trends may differ between the two countries, these factors are less likely to affect the effectiveness of a radio commercial than language.

Quiz 5: Analyzing the Marketing Environment

After conducting some targeted research, Bugaboo International decided to design a new type of children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock. Yellow Trucking is an example of a

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their

________ is distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.

Late in the day on September 11, 2001, the day of the World Trade Center attacks, Americans purchased all the American flags Walmart stores had available, nationwide. These purchases exemplified displays of

Marketers will often decide which population segments to target based on income because income determines consumer

In New England, foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

Generational cohorts are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life.

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Typical demographic data include all of the following except

Insight Guides, a line of travel books, provides travelers with background information about people's beliefs, values, and customs in various parts of the world. Insight's books educate travelers about a country's

The first "latchkey" children belong to which generational cohort?

Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is taking into account

When developing their marketing strategies to appeal to different audiences, marketers must consider

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

When considering the use of a radio commercial in England that was designed for U.S. markets, a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?