When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.
A)country culture
B)regional culture
C)demographics
D)micromarketing measures
E)scenario planning

Question

Quizplus · Accepted Answer

Demographics refer to characteristics such as age, income, gender, and race, which are commonly used by marketers to determine whether a particular advertising medium will reach their target audience effectively. By comparing the audience demographics of a media outlet with their target audience, marketers can assess whether that media outlet is a good fit for their advertising agenda.

When Marketers Look at Advertising Media They Often Begin with Viewer